Research output per year
Research output per year
- 1 - 50 out of 51 results
Search results
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2023
An integrative framework of cooperative advertising with reference price effects
Martín-Herrán, G. & Sigué, S. P., Jan. 2023, In: Journal of Retailing and Consumer Services. 70, 103166.Research output: Contribution to journal › Journal Article › peer-review
Open Access9 Citations (Scopus) -
The role of advertising in the choice between reselling and agency selling
Sigue, S. & Gromova, E., 2023, (Accepted/In press) In: International Transactions in Operational Research.Research output: Contribution to journal › Journal Article › peer-review
6 Citations (Scopus) -
2022
Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, S., Martín-Herrán, G. & Sigué, S. P., 2022, In: Journal of the Operational Research Society. 73, 10, p. 2242-2260 19 p.Research output: Contribution to journal › Journal Article › peer-review
Open Access6 Citations (Scopus) -
Demand-Enhancing Services for Tangible Products in a Distribution System With Online and Off-Line Channels
Martín-Herrán, G. & Sigué, S. P., Aug. 2022, In: Journal of Service Research. 25, 3, p. 390-401 12 p.Research output: Contribution to journal › Journal Article › peer-review
Open Access2 Citations (Scopus) -
Managing advertising investments in marketing channels
Karray, S., Martín-Herrán, G. & Sigué, S. P., Mar. 2022, In: Journal of Retailing and Consumer Services. 65, 102852.Research output: Contribution to journal › Journal Article › peer-review
Open Access17 Citations (Scopus) -
2021
Multichannel retailing and price competition
Karray, S. & Sigué, S. P., Jul. 2021, In: International Transactions in Operational Research. 28, 4, p. 2002-2032 31 p.Research output: Contribution to journal › Journal Article › peer-review
Open Access11 Citations (Scopus) -
2020
A lanchester-type dynamic game of advertising and pricing
Jørgensen, S. & Sigué, S., 2020, International Series in Operations Research and Management Science. p. 1-14 14 p. (International Series in Operations Research and Management Science; vol. 280).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
5 Citations (Scopus) -
Entrepreneurial Marketing and Social Networking in Small and Medium Service Enterprises: A Case Study into Business Dealings in Cameroon
Sigué, S. P. & Biboum, A. D., 2 Jul. 2020, In: Journal of African Business. 21, 3, p. 338-354 17 p.Research output: Contribution to journal › Journal Article › peer-review
8 Citations (Scopus) -
Manufacturer defensive and offensive advertising in competing distribution channels
Martín-Herrán, G. & Sigué, S. P., 1 Mar. 2020, In: International Transactions in Operational Research. 27, 2, p. 958-983 26 p.Research output: Contribution to journal › Journal Article › peer-review
Open Access7 Citations (Scopus) -
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2019
Cooperative advertising programs: are accrual constraints necessary?
Chatterjee, P., Karray, S. & Sigué, S. P., Nov. 2019, In: International Transactions in Operational Research. 26, 6, p. 2230-2247 18 p.Research output: Contribution to journal › Journal Article › peer-review
Open Access8 Citations (Scopus) -
From the International Academy of African Business and Development to the Academy of African Business and Development: Making Africa a Better Continent to Live and Do Business With
Sigué, S. P., 2019, In: Journal of African Business. 20, 4, p. 431-434 4 p.Research output: Contribution to journal › Editorial
Open Access2 Citations (Scopus) -
In Celebration of the 20 th Anniversary of Journal of African Business
Sigué, S. P., 3 Apr. 2019, In: Journal of African Business. 20, 2, p. 155-159 5 p.Research output: Contribution to journal › Editorial
Open Access2 Citations (Scopus) -
Offensive and Defensive Marketing in Spatial Competition
Martín-Herrán, G. & Sigué, S. P., 1 May 2019, In: Journal of Service Research. 22, 2, p. 189-201 13 p.Research output: Contribution to journal › Journal Article › peer-review
5 Citations (Scopus) -
2018
Informational and/or transactional websites: Strategic choices in a distribution channel
Karray, S. & Sigué, S. P., Jan. 2018, In: Electronic Commerce Research and Applications. 27, p. 11-22 12 p.Research output: Contribution to journal › Journal Article › peer-review
Open Access6 Citations (Scopus) -
Joint advertising of complementary products sold through an independent retailer
Karray, S. & Sigué, S. P., 3 Aug. 2018, In: International Journal of Production Research. 56, 15, p. 5222-5233 12 p.Research output: Contribution to journal › Journal Article › peer-review
11 Citations (Scopus) -
Offline retailers expanding online to compete with manufacturers: Strategies and channel power
Karray, S. & Sigué, S. P., May 2018, In: Industrial Marketing Management. 71, p. 203-214 12 p.Research output: Contribution to journal › Journal Article › peer-review
33 Citations (Scopus) -
2017
An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising?
Martín-Herrán, G. & Sigué, S. P., 1 Jan. 2017, In: Journal of Business Research. 70, p. 67-73 7 p.Research output: Contribution to journal › Journal Article › peer-review
Open Access35 Citations (Scopus) -
Cooperative advertising for competing manufacturers: The impact of long-term promotional effects
Karray, S., Martín-Herrán, G. & Sigué, S. P., 1 Feb. 2017, In: International Journal of Production Economics. 184, p. 21-32 12 p.Research output: Contribution to journal › Journal Article › peer-review
Open Access49 Citations (Scopus) -
Journal of African Business: Recent Developments
Sigué, S. P., 2 Oct. 2017, In: Journal of African Business. 18, 4, p. 393-395 3 p.Research output: Contribution to journal › Editorial
Open Access -
Retailer and manufacturer advertising scheduling in a marketing channel
Martín-Herrán, G. & Sigué, S. P., 1 Sep. 2017, In: Journal of Business Research. 78, p. 93-100 8 p.Research output: Contribution to journal › Journal Article › peer-review
15 Citations (Scopus) -
2016
A Dynamic Advertising Game with Market Growth
Jørgensen, S. & Sigué, S. P., 2016, Dynamic Modeling and Econometrics in Economics and Finance. p. 77-91 15 p. (Dynamic Modeling and Econometrics in Economics and Finance; vol. 22).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
3 Citations (Scopus) -
Should companies jointly promote their complementary products when they compete in other product categories?
Karray, S. & Sigue, S. P., 1 Dec. 2016, In: European Journal of Operational Research. 255, 2, p. 620-630 11 p.Research output: Contribution to journal › Journal Article › peer-review
18 Citations (Scopus) -
2015
A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally
Karray, S. & Sigué, S. P., 1 Jul. 2015, In: Omega. 54, p. 84-100 17 p.Research output: Contribution to journal › Journal Article › peer-review
29 Citations (Scopus) -
Defensive, Offensive, and Generic Advertising in a Lanchester Model with Market Growth
Jørgensen, S. & Sigué, S. P., 1 Dec. 2015, In: Dynamic Games and Applications. 5, 4, p. 523-539 17 p.Research output: Contribution to journal › Journal Article › peer-review
17 Citations (Scopus) -
Individual Factors Explaining Colombian Moviegoers– Consultation of Film Critics
Sigue, S. P. & D' Astous, A., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. p. 181-185 5 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Trade deals and/or on-package coupons
Martín-Herrán, G. & Sigué, S. P., 1 Mar. 2015, In: European Journal of Operational Research. 241, 2, p. 541-554 14 p.Research output: Contribution to journal › Journal Article › peer-review
28 Citations (Scopus) -
2014
Conflict in Supplier-Retailer Relationships in the Brewery Industry in Cameroon
Biboum, A. D. & Sigué, S. P., May 2014, In: Journal of African Business. 15, 2, p. 75-84 10 p.Research output: Contribution to journal › Journal Article › peer-review
4 Citations (Scopus) -
Downstream horizontal integration and multiunit dealership
Martín-Herrán, G., Sigué, S. P. & Zaccour, G., Jan. 2014, In: International Transactions in Operational Research. 21, 1, p. 81-101 21 p.Research output: Contribution to journal › Journal Article › peer-review
5 Citations (Scopus) -
2013
Dynamic pricing for subscription services
Fruchter, G. E. & Sigué, S. P., Nov. 2013, In: Journal of Economic Dynamics and Control. 37, 11, p. 2180-2194 15 p.Research output: Contribution to journal › Journal Article › peer-review
16 Citations (Scopus) -
Special issue: Dynamic transformations and marketing channels in african markets
Dadzie, K. Q. & Sigué, S., 1 Oct. 2013, In: Journal of Marketing Channels. 20, 3-4, p. 325-327 3 p.Research output: Contribution to journal › Journal Article › peer-review
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2012
Adding value to African commodities: Could ingredient branding be a solution?
Sigué, S. P., Jan. 2012, In: Journal of African Business. 13, 1, p. 1-4 4 p.Research output: Contribution to journal › Editorial
5 Citations (Scopus) -
Influence Strategies and Channel Member Satisfaction in Cameroon
Sigué, S. P. & Bonsu, S. K., Nov. 2012, In: Journal of African Business. 13, 3, p. 200-208 9 p.Research output: Contribution to journal › Journal Article › peer-review
8 Citations (Scopus) -
Offensive versus defensive marketing: What is the optimal spending allocation?
Martín-Herrán, G., McQuitty, S. & Sigué, S. P., Jun. 2012, In: International Journal of Research in Marketing. 29, 2, p. 210-219 10 p.Research output: Contribution to journal › Journal Article › peer-review
29 Citations (Scopus) -
The Challenges of Research in African Business Schools
Sigué, S. P., Jul. 2012, In: Journal of African Business. 13, 2, p. 83-86 4 p.Research output: Contribution to journal › Editorial
3 Citations (Scopus) -
The Promises of Franchising in Africa: The Need for a Critical Examination
Sigué, S. P., Nov. 2012, In: Journal of African Business. 13, 3, p. 168-171 4 p.Research output: Contribution to journal › Editorial
5 Citations (Scopus) -
2011
Help editors and reviewers by doing your share
Sigué, S. P., May 2011, In: Journal of African Business. 12, 2, p. 149-153 5 p.Research output: Contribution to journal › Editorial
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On Special Issues
Sigué, S. P., Sep. 2011, In: Journal of African Business. 12, 3, p. 305-307 3 p.Research output: Contribution to journal › Editorial
3 Citations (Scopus) -
Prices, promotions, and channel profitability: Was the conventional wisdom mistaken?
Martín-Herrán, G. & Sigué, S. P., 1 Jun. 2011, In: European Journal of Operational Research. 211, 2, p. 415-425 11 p.Research output: Contribution to journal › Journal Article › peer-review
18 Citations (Scopus) -
Strategic interactions in traditional franchise systems: Are franchisors always better off?
Martín-Herrán, G., Sigué, S. P. & Zaccour, G., 16 Sep. 2011, In: European Journal of Operational Research. 213, 3, p. 526-537 12 p.Research output: Contribution to journal › Journal Article › peer-review
23 Citations (Scopus) -
Strengthening the Position of a Premier Outlet for African Business Research
Sigué, S. P., Jan. 2011, In: Journal of African Business. 12, 1, p. 1-7 7 p.Research output: Contribution to journal › Editorial
6 Citations (Scopus) -
2010
Corruption and international trade: An empirical investigation of African Countries
Musila, J. W. & Sigué, S. P., Jan. 2010, In: World Economy. 33, 1, p. 129-146 18 p.Research output: Contribution to journal › Journal Article › peer-review
Open Access56 Citations (Scopus) -
The Dilemma of Pull and Push-Price Promotions
Martín-Herrán, G., Sigué, S. P. & Zaccour, G., Mar. 2010, In: Journal of Retailing. 86, 1, p. 51-68 18 p.Research output: Contribution to journal › Journal Article › peer-review
43 Citations (Scopus) -
2009
Advertising strategies in a franchise system
Sigué, S. P. & Chintagunta, P., 16 Oct. 2009, In: European Journal of Operational Research. 198, 2, p. 655-665 11 p.Research output: Contribution to journal › Journal Article › peer-review
67 Citations (Scopus) -
Social relationship and transactional marketing policies-maximizing customer lifetime value
Fruchter, G. E. & Sigué, S. P., Aug. 2009, In: Journal of Optimization Theory and Applications. 142, 3, p. 469-492 24 p.Research output: Contribution to journal › Journal Article › peer-review
12 Citations (Scopus) -
2008
Consumer and Retailer Promotions: Who is Better Off?
Sigué, S. P., Dec. 2008, In: Journal of Retailing. 84, 4, p. 449-460 12 p.Research output: Contribution to journal › Journal Article › peer-review
52 Citations (Scopus) -
2007
Price competition during and after promotions
Sigué, S. P. & Karray, S., Jun. 2007, In: Canadian Journal of Administrative Sciences. 24, 2, p. 80-93 14 p.Research output: Contribution to journal › Journal Article › peer-review
7 Citations (Scopus) -
2006
Accelerating foreign direct investment flow to Africa: from policy statements to successful strategies
Musila, J. W. & Sigué, S. P., 1 Jul. 2006, In: Managerial Finance. 32, 7, p. 577-593 17 p.Research output: Contribution to journal › Journal Article › peer-review
34 Citations (Scopus) -
2005
Transactions vs. relationships: What should the company emphasize?
Fruchter, G. E. & Sigué, S. P., Aug. 2005, In: Journal of Service Research. 8, 1, p. 18-36 19 p.Research output: Contribution to journal › Journal Article › peer-review
38 Citations (Scopus) -
2004
Managing Relational Exchanges
Fruchter, G. E. & Sigué, S. P., Nov. 2004, In: Journal of Service Research. 7, 2, p. 142-154 13 p.Research output: Contribution to journal › Journal Article › peer-review
13 Citations (Scopus)