Keyphrases
Retailers
100%
Cooperative Advertising
49%
Advertising Strategy
35%
Retailer Advertising
29%
Advertising Programs
23%
Price Competition
22%
Complementary Products
21%
Cameroon
21%
Offensive Advertising
21%
Manufacturer Advertising
20%
Seller
18%
Channel Member
17%
Electronic Markets
17%
Game Model
16%
Advertise
16%
Pricing Decision
16%
Managerial Implications
15%
Channel Profit
15%
Selling
15%
Price Promotion
15%
Distribution Channels
14%
Trade Deal
14%
Influence Strategies
14%
Transactional Marketing
14%
Defensive Marketing
14%
Franchisee
14%
Franchisor
14%
Franchise System
14%
Integrative Framework
14%
Generic Advertising
14%
Market Expansion
14%
Advertising Expenditure
14%
Marketing Effort
13%
Advertising Decision
13%
Marketing Channels
12%
Offline Retailer
12%
Relational Marketing
12%
Relational Exchange
12%
Advertising Effort
11%
Africa
11%
Regular Price
11%
Sales Rates
11%
Bilateral Monopoly
10%
Integrated Channel
10%
Promotion Effect
10%
Multichannel Retailing
10%
Reference Price Effect
10%
Market Share
10%
Offensive
10%
Retailer Promotions
10%
Economics, Econometrics and Finance
Price
89%
Pricing
58%
Advertising Planning
41%
Monopoly
29%
Low-Cost Strategy
26%
Distribution Channel
23%
Market Share
16%
Specific Industry
16%
Customer Value
14%
Differential Game
11%
Price Effect
11%
Sales Promotion
10%
Spillover Effect
8%
Marketing Management
7%
Corruption
7%
Foreign Investment
7%
Horizontal Integration
7%
Strategic Interaction
7%
International Trade
7%
Externalities
7%
Advertising Effects
7%
Agency Selling
7%
Brand Image
7%
Cash Flow
7%
Market Performance
7%
Brand Equity
7%
Dynamic Game
7%
Social Sciences
Price
78%
Sales
37%
Pricing
37%
Advertising Strategy
28%
Monopolies
20%
Marketing Channel
16%
Price Effect
16%
Cameroon
14%
Opportunism
14%
Social Relationships
10%
Economic Power
9%
Multichannel Retailing
9%
Marketing Policy
7%
Customer Lifetime Value
7%
Service Provider
7%
Social Influence
7%
Consumer Information
7%
Formalization
7%
Operating Cost
7%
Distribution System
7%
Pricing Scheme
7%
Brand Image
7%
Advertising Effect
7%
Externality
7%
Media Service
7%
Service Enterprise
7%
Market Performance
7%
Social Network
7%