Keyphrases
Retailers
100%
Cooperative Advertising
51%
Advertising Strategy
33%
Retailer Advertising
30%
Advertising Programs
24%
Complementary Products
22%
Cameroon
22%
Offensive Advertising
22%
Seller
19%
Price Competition
19%
Channel Member
18%
Electronic Markets
17%
Manufacturer Advertising
17%
Game Model
17%
Advertise
16%
Managerial Implications
16%
Channel Profit
16%
Selling
16%
Price Promotion
15%
Distribution Channels
14%
Trade Deal
14%
Influence Strategies
14%
Transactional Marketing
14%
Defensive Marketing
14%
Franchisee
14%
Franchisor
14%
Franchise System
14%
Integrative Framework
14%
Generic Advertising
14%
Market Expansion
14%
Advertising Expenditure
14%
Marketing Effort
14%
Advertising Decision
13%
Marketing Channels
12%
Offline Retailer
12%
Relational Marketing
12%
Relational Exchange
12%
Advertising Effort
12%
Africa
12%
Regular Price
12%
Sales Rates
12%
Bilateral Monopoly
11%
Integrated Channel
11%
Promotion Effect
11%
Market Share
10%
Offensive
10%
Retailer Promotions
10%
Competing Manufacturer
10%
Social Relationships
9%
Attack Advertising
9%
Social Sciences
Sales
32%
Pricing
32%
Cooperative
29%
Advertising Strategy
27%
Monopolies
21%
Marketing Channel
18%
Economic Power
14%
Price Effect
14%
Territory
14%
Cameroon
14%
Social Relationships
11%
Multichannel Retailing
7%
Marketing Policy
7%
Customer Lifetime Value
7%
Opportunism
7%
Service Provider
7%
Social Influence
7%
Consumer Information
7%
Consumer Affect
7%
Business Model
7%
Formalization
7%
Operating Cost
7%
Distribution System
7%
Resale Price Maintenance
7%
Pricing Scheme
7%
Case Study
7%
Brand Image
7%
Advertising Effect
7%
Externality
7%
Domestic Appliance
7%
Media Service
7%
Service Enterprise
7%
Market Performance
7%
Goodwill
7%
Public Goods
7%
Social Network
7%
Health Care Delivery
7%
Optimal Control
7%
Price
7%
Economics, Econometrics and Finance
Pricing
60%
Advertising Planning
40%
Monopoly
29%
Low-Cost Strategy
29%
Distribution Channel
22%
Market Share
22%
Specific Industry
17%
Customer Value
14%
Spillover Effect
14%
Incentives
14%
Differential Game
11%
Sales Promotion
11%
Marketing Management
8%
Corruption
7%
Foreign Investment
7%
Horizontal Integration
7%
Strategic Interaction
7%
International Trade
7%
Externalities
7%
Advertising Effects
7%
Agency Selling
7%
Brand Image
7%
Cash Flow
7%
Prisoner Dilemma
7%
Market Performance
7%
Public Goods
7%
Market Size
7%
Brand Equity
7%
Dynamic Game
7%
Goodwill
7%
Optimal Control
7%
Price
7%