Research output per year
Research output per year
Personal profile
Personal profile
Dr. Simon Sigué is Associate Dean in the Faculty of Graduate Studies, Full Professor of Marketing in the Faculty of Business, President of the Academy of African Business and Development (AABD), and former Editor-in-Chief of Journal of African Business. Dr. Sigué has over twenty-five years experience in research, training, and education in marketing and sits on various boards in Africa and Canada. His research is published in leading journals in marketing, management science, and economics such as Journal of Retailing, Journal of Service Research, International Journal of Research in Marketing, Industrial Marketing Management, Journal of Economic Dynamics & Control, International Journal of Production Economics, European Journal of Operational Research, and Omega. Dr. Sigué has received several academic distinctions, including the Best PhD Thesis Award at HEC Montréal, Canada, the Best Conference Paper Award of the Academy of Marketing Science, and the Journal of Service Research Best Article Award Finalist.
Education/Academic qualification
PhD, HEC Montréal
… → 1999
M.Sc., HEC Montréal
… → 1995
D.E.S.C, École Supérieure des Sciences Économiques et Commerciales de Douala
… → 1991
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 12 Responsible Consumption and Production
Fingerprint
Dive into the research topics where Simon Sigue is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Is multichannel retail marketing integration a panacea?
Martín-Herrán, G. & Sigué, S. P., 2025, In: Journal of the Operational Research Society. 76, 8, p. 1630-1648 19 p.Research output: Contribution to journal › Journal Article › peer-review
Open Access2 Citations (Scopus) -
Profitability of private brands of e-commerce platforms offering competing national brands under agency selling
Karray, S. & Sigué, S. P., Sep 2026, In: International Transactions in Operational Research. 33, 5, p. 3336-3358 23 p.Research output: Contribution to journal › Journal Article › peer-review
Open Access -
The role of advertising in the choice between reselling and agency selling
Sigue, S. & Gromova, E., Jul 2025, In: International Transactions in Operational Research. 32, 4, p. 2311-2335 25 p.Research output: Contribution to journal › Journal Article › peer-review
Open Access13 Citations (Scopus) -
An integrative framework of cooperative advertising with reference price effects
Martín-Herrán, G. & Sigué, S. P., Jan 2023, In: Journal of Retailing and Consumer Services. 70, 103166.Research output: Contribution to journal › Journal Article › peer-review
Open Access21 Citations (Scopus) -
Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, S., Martín-Herrán, G. & Sigué, S. P., 2022, In: Journal of the Operational Research Society. 73, 10, p. 2242-2260 19 p.Research output: Contribution to journal › Journal Article › peer-review
Open Access16 Citations (Scopus)