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Simon Sigue, PhD

Associate Dean and Professor

 https://orcid.org/0000-0002-4061-0853
    Calculated based on number of publications stored in Pure and citations from Scopus
    Calculated based on number of publications stored in Pure and citations from Scopus
    Calculated based on number of publications stored in Pure and citations from Scopus
    20002025

    Research activity per year

    Personal profile

    Personal profile

    Dr. Simon Sigué is Associate Dean in the Faculty of Graduate Studies, Full Professor of Marketing in the Faculty of Business, President of the Academy of African Business and Development (AABD), and former Editor-in-Chief of Journal of African Business. Dr. Sigué has over twenty-five years experience in research, training, and education in marketing and sits on various boards in Africa and Canada. His research is published in leading journals in marketing, management science, and economics such as Journal of Retailing, Journal of Service Research, International Journal of Research in Marketing, Industrial Marketing Management, Journal of Economic Dynamics & Control, International Journal of Production Economics, European Journal of Operational Research, and Omega. Dr. Sigué has received several academic distinctions, including the Best PhD Thesis Award at HEC Montréal, Canada, the Best Conference Paper Award of the Academy of Marketing Science, and the Journal of Service Research Best Article Award Finalist.

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 8 - Decent Work and Economic Growth
    • SDG 9 - Industry, Innovation, and Infrastructure
    • SDG 10 - Reduced Inequalities
    • SDG 12 - Responsible Consumption and Production

    Education/Academic qualification

    PhD, HEC Montréal

    … → 1999

    M.Sc., HEC Montréal

    … → 1995

    D.E.S.C, École Supérieure des Sciences Économiques et Commerciales de Douala

    … → 1991

    External positions

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