Lisa Watson, PHD,MMS,Bcom(hons)

Dean, Faculty of Business

Calculated based on number of publications stored in Pure and citations from PlumX
Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
20032023

Research activity per year

Personal profile

Research Interests

All of my research revolves around understanding why consumers make suboptimal decisions and helping them to make healthier and more sustainable choices. Contexts have included tobacco cessation, fuel efficient vehicle purchasing, anti-obesity campaigns, cognitive behavioural therapy as a treatment for depression, and freshwater sustainability and consumption. I use and appreciate both quantitative and qualitative methods, and highly value interdisciplinary research. Keywords: Consumer decision-making, social marketing, sustainability, sustainable consumption, behavior change.

Personal profile

All of my research revolves around understanding why consumers make suboptimal decisions and helping them to make healthier and more sustainable choices. Contexts have included tobacco cessation, fuel efficient vehicle purchasing, anti-obesity campaigns, cognitive behavioural therapy as a treatment for depression, and freshwater sustainability and consumption. My most cited work studies how cognitive appraisals drive emotional consumer decisions. I use both quantitative and qualitative methods and participate in interdisciplinary research. Keywords: Consumer decision-making, social marketing, sustainability, sustainable consumption, behavior change

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 5 - Gender Equality
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action

Education/Academic qualification

PhD, Bond University

… → 2006

MMS, Carleton University

… → 1999

BCom (hons), Carleton University

… → 1996

External positions

Adjunct Professor, University of Regina

1 Jan. 202331 Dec. 2027

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Collaborations and top research areas from the last five years

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